Is your domain name good for exporting?

What’s in a name? If its your website’s domain name then rather a lot! It could be holding you back rather than driving you forward.

People in non-English speaking countries search for and surf local and localised websites.

Very logical and understandable, this simple fact has major ramifications for any company trading internationally and wanting their website to be visible in each local market.

As properly localised sites are definitely preferred by users, Google will aim to  deliver to local users the best possible search results. Often, those results will be pages that are localised, for the user’s location and/or in the user’s language.

So the structure and content of your website is critical to being found. And the domain name is the foundation on which your international web marketing will be built.

This blog post from Google analyses why a .com domain is better for international export marketing than a .co.uk, and how to structure your site for multiple regions and/or multiple languages.

Alliance member WSI can advise and assist in building your internet strategy for export marketing. Call WSI Chester today.