Exporter Needs

Getting the Right Message

Exporting your products/services can open up lucrative new revenue streams, help to diversify your business and insulate you from the trading conditions in one particular country.  It’s a significant step for any company and requires professional input and support for your business – at home and abroad.

Exporting your products/services can open up lucrative new revenue streams, help to diversify your business and insulate you from the trading conditions in one particular country. It’s a significant step for any company and requires professional input and support for your business – at home and abroad.

In our experience, companies who export typically need:

• Good transfer and preservation of their brand into the target country to establish an appropriate market presence.
• High return on investment from all their customer-facing sales and marketing materials, eg – consistent but country-specific websites, sales literature, product instructions.
• High return on investment from all their distributor-facing materials (if that’s the preferred route to market). This includes legal agreements, training materials, campaign materials for in-country promotions, PR support, etc.
• Language support – not just in written materials, but in face-to-face meetings and negotiations, contract tenders and so on.
• And if you’re exporting to a country for the first time, assessing the market is a short but vital stage to establish that it’s a feasible business decision (or not). In our opinion, investigating a market and deciding not to export is a highly valuable decision which could save your company a vast amount of time, cost and distraction from existing profitable business.

The UK Export Marketing Alliance brings together the skills needed to help UK business meet those challenges and market effectively in export markets.